A vividly coloured and design-led camera curated down to the smallest detail which plays cute tunes or fun animal sounds at each shutter release. With colourful switches which activate sounds or songs and guide infants through engaging interactive game experiences, constantly stimulating them in new ways. In addition to sound effects, music and lights from the flash, there are also opportunities for small physical interactions which do not only develop cognitive abilities but also fine motor skills. Each switch, activity and material has been carefully designed to make the toy easy and engaging for the infant to play with. When the shutter-release button is pressed, it triggers sound effects, music and a photo with a pop-up effect showing pictures of the animals. The lens of the camera contains a small mirror with vibrantly coloured marbles which attract baby's attention and introduce them to the concept of perspective and depth. This premium-quality and completely safe product is entirely Italian made, as is evident from the curated details, meticulously designed activities and thoughtfully chosen colour scheme.